In Collaboration with: SDC
Keeping large-scale destination festivals fresh requires a constantly evolving lineup of new culinary concepts that gives new & repeat visitors a reason to come back year after year.
As co-organiser alongside Sentosa Development Corporation (SDC), we scaled Sentosa Grillfest across 2 consecutive years in 2024 and 2025. By tapping into our network of 40,000+ micro-businesses, we expanded the festival lineup to feature over 40 diverse F&B brands per edition.
By curating a balanced mix of trending pop-ups, smokey grill specialists, and event-exclusive menus, we injected fresh merchant energy onto Siloso Beach, delivering an enriched beachfront dining experience.
Key Historical Metrics
40+F&B brands per edition
