*SCAPE RE:PLAY FESTIVAL
Spotlighting & Celebrating The Exciting Facets Of The G.A.M.E Industry
In Collaboration with: *SCAPE
Relaunching a youth-centric destination requires more than just reopening doors. It takes high-energy, community-led programming that gives young creators and subcultures a compelling reason to reclaim the space.
As part of *SCAPE’s post-renovation relaunch campaign, we organised *SCAPE Re:Play, a dynamic 3-day youth festival presented by *SCAPE to empower the next generation across the G.A.M.E (Gaming, Art, Media, and Entertainment/Esports) sectors.
To anchor *SCAPE’s weekly relaunch momentum, we built an immersive, multi-zone festival ecosystem featuring youth market booths, indie game lounges, creative showcases, live show matches, and esports competitions. By bridging aspiring creators directly with industry pathways, Re:Play transformed *SCAPE into an active launchpad for Singapore’s growing youth subcultures, proving how targeted festivalisation can breathe immediate energy and sustained relevance into newly refreshed precinct assets.