We Ideate Concepts

WE PROVIDE A PLATFORM FOR SOUTHEAST ASIA'S LARGEST COMMUNITY OF OVER 40,000 MICRO-BRANDS

PROUDLY FESTIVALISING THE REGION'S MOST ICONIC SPACES ALONGSIDE A COMMUNITY OF OVER 40,000 INDEPENDENT CREATORS

We Ideate Concepts

WHERE WE TRANSLATE YOUR GOALS INTO ORIGINAL FESTIVALS, THEN CURATE THE PERFECT MICRO-BRANDS FROM OUR COMMUNITY TO MATCH YOUR EVENTS.

We prefer to festivalise your space by tapping into a living community ecosystem. From the initial creative ideation and custom brand curation to managing everything on-site, our team handles the entire lifecycle of your experience.

We partner with property developers, lifestyle brands, and government agencies to turn blank venues into cultural destinations. Backed by a decade of executing Singapore's most iconic festivals, we plug your project directly into our borderless network of over 40,000 micro-businesses across Malaysia, Thailand, Indonesia, and Hong Kong.

We are entirely driven by community, and we always choose to uplift independent creators over giant corporations.

40,000+
micro-brands in our community
A decade
of partners worked with
Four
core capabilities
Southeast Asia
region festivalised
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Key milestones

10+years executing Singapore's most imaginative festivals
50+custom-curated experiential placemaking projects
Recognisedfor excellence in marketing and championing good

OUR WORK SPEAKS FOR ITSELF

Partners You've Worked With Over The Decade

  • CapitaLand
  • Deloitte
  • Enterprise Singapore
  • FEO
  • Frasers Property
  • Hong Kong Tourism Board
  • OKX
  • Lendlease
  • NYC 2025
  • ORBA
  • PwC
  • *SCAPE
  • Sentosa
  • SGAG
  • Singapore Tourism Board
  • Singapore Badminton Association
  • Singapore National Badminton Association
  • Singapore Retailers Association
  • The Kallang
  • US Embassy
  • Partner logo
  • Partner logo
WE TRANSFORM

WE TRANSFORM

SPACES INTO SOUTHEAST ASIA'S NEXT HIGH-CULTURAL IMPACT MOMENTS

Our expertise lies in connecting cultures and art through innovative and creative concepts. We understand the power of festivals in bringing people together. Drawing from our extensive experience in the region. This allows us to design festivals that resonate with the Southeast Asian community, creating immersive and memorable experiences.

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WE CREATE

WE CREATE

DYNAMIC, SUSTAINABLE CONCEPTS FOR LANDLORDS, VENUE PROVIDERS & MORE

People don't visit a property just because it is there. They show up because there is something interesting to do. We take empty spaces, shopping malls, and new property developments and turn them into busy community hubs. We design concepts that create a vibrant atmosphere within these spaces keep people coming back to your venue for more.

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WE CONNECT

WE CONNECT

OUR NETWORK OF OVER 40,000 MICRO-BUSINESSES DIRECTLY INTO YOUR CAMPAIGN TO BRING ACTIVATIONS TO LIFE

Nobody goes to an event just to look at a giant brand logo, they want a real experience. We create campaigns that let people interact with your brand naturally without wasting huge budgets on traditional advertising. By involving our community of over 40,000 small businesses, we give people a genuine reason to engage with you.

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WE BELIEVE

WE BELIEVE

IN THE POWER OF COLLABORATIONS & PARTNERSHIPS FOR CO-CREATING UNIQUE CONCEPTS

Whether you are a venue owner, a creative agency, or just an organisation that has a creative vision that they would like to turn into life, we welcome the opportunity to work together in developing innovative event ideas that resonate with audiences. By combining our expertise and resources with yours, we can bring forth fresh and exciting concepts that deliver exceptional experiences.

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YOUR PROJECT

WHY IT KEEPS GROWING

We run our own markets, festivals and programmes year-round, so the network never goes cold between client projects.

WHAT WE BUILD WITH YOU

Brands, landlords & partners work with us to activate spaces and attract crowd

OUR ECOSYSTEM

Creatives and emerging brands, landlords, government agencies, our in-house team and our contractor network.

LeadIn

From Physical Footfall to Digital Revenue

Invade builds the platforms and gathers the crowd. Our performance marketing arm, LeadIn, turns that interest into trackable leads.

A marketing agency focused on revenue, that markets for the outcomes which moves your revenue, the standard behind every campaign they run.

“We only take on clients where we can clearly connect marketing activity to revenue impact, no exceptions.”

INVADE Campus programme

INTRODUCING SANDBOX SINGAPORE: THE ENGINE THAT KEEPS THE BOARD SUPPLIED, CONNECTED & CURRENT WITH A YEAR-ROUND SERIES OF REAL-WORLD, CREATIVE & LIFESTYLE INDUSTRY EXPERIENCES FOR THE YOUTHS OF TODAY

More than a festival agency, we strive to empower the next generation of youth by connecting students, schools and brands to create real world opportunities, giving the next generation of creatives a platform to kickstart and explore their careers.

  1. 01200+ Founders
  2. 02Endless Opportunities
  3. 03Exposure to Creative and Lifestyle Industries
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AWARDS & ACHIEVEMENTS

Accolades Earned Across A Decade Of Delivering Experiences On The Ground

  • Champion of Good 2025
  • The Marketing Events Awards 2023
  • Marketing Events Awards Singapore 2024
  • Marketing Events Awards 2026

MEET THE INVADERS

THE TEAM BEHIND YOUR FESTIVALS & EVENTS

We are operators and creators who know exactly what it takes to deliver an experience worth talking about.

Our team brings together every skill set needed to take an experience from a blank page to a live event. We cover every aspect, from the initial creative ideation, design, and marketing to managing stakeholder relationships and curating our micro-business community.

Behind the scenes, we handle the hard logistics, building out floor plans and running tight on-site operations from setup to teardown.

Kent Teo

Kent Teo

Founder & CEO

Jasmine Seow

Jasmine Seow

Chief Operating Officer

Bryant Huang

Bryant Huang

Chief Financial Officer

Michelle Chua

Michelle Chua

General Manager

Soh Guan Quan

Soh Guan Quan

Head, Campaigns

Lee Chong Hong

Lee Chong Hong

Operations Senior Manager, Production

Tan Yun Ru

Tan Yun Ru

Financial Controller

Phoebe Lai

Phoebe Lai

Art Director, Creatives

Riefa

Riefa

Team Lead, Campaigns

Mack Chua

Mack Chua

Partnership Lead, Campaigns

Wendy Ang

Wendy Ang

Senior Executive, Campaigns

Umar Khidhir

Umar Khidhir

Project Manager, Campaigns

Farisha Angullia

Farisha Angullia

Executive, Campaigns

Joseph Tasman

Joseph Tasman

Executive, Campaigns

Hailey Ng

Hailey Ng

Executive, Campaigns

Mavis Kang

Mavis Kang

Senior Executive, Campaigns

Qistina Iskandar

Qistina Iskandar

Operation Senior Executive, Production

Gideon Rajan

Gideon Rajan

Operations Executive, Production

Lim Wei Long

Lim Wei Long

Technology Senior Executive, Community

Nafisah Hanaffi

Nafisah Hanaffi

Senior Executive, Community

Lydia Tan

Lydia Tan

Executive, Community

Lisa Tang

Lisa Tang

Executive, Community

Shirley Chee

Shirley Chee

Executive, Community

Roxanna Song

Roxanna Song

Senior Executive, Marketing

Chloe Lim

Chloe Lim

Executive, Marketing

Rachelle Olivia

Rachelle Olivia

Senior Executive, Marketing

Chin Qian Ying

Chin Qian Ying

Designer, Creatives

Kanya Poedjoharsono

Kanya Poedjoharsono

Designer, Creatives

Lim Chia Hui

Lim Chia Hui

Designer, Creatives

Yee Pei Wen

Yee Pei Wen

Executive, Finance

LOVE WHAT WE ARE DOING?

BE AN INVADER YOURSELF TODAY

JOIN US!