In Collaboration with: Nissin & Lum Chang
Static commercial pop-ups often fail to leave a lasting impression. To drive high dwelling time and organic social shares, brands must transform everyday cultural staples into tactile, highly visual play environments.
As Singapore’s first instant noodle-themed experience playground at Tekka Place, we transformed a beloved comfort food into an immersive, 6,000 sq ft destination across two levels.
Featuring 13 interactive spaces filled with oversized props, vibrant murals, and hands-on games, the activation brought brand storytelling to life, highlighted by a custom 1.7-metre-tall Cup Noodles installation, interactive flavor walls, and the Chu Qian Yi Ding slider created in collaboration with Nissin Foods Singapore. Integrated as part of Invade’s wider Rochor Experience alongside Eatbox and Marketplace, Slurping Good! demonstrated how custom spatial fabrication and interactive design can seamlessly connect food, play, and retail to turn everyday familiarity into high-footfall visual landmarks.
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